Local Store



We Are Local

Fernie imports 100% of its commercially available food and is particularly vulnerable to food unsustainability due to our geographic location, cold climate food production challenges, and lack of regional food policy. The demand for local is taking off, but the supply of locally produced food and other more sustainably sourced household staples is still a challenge for conventional chain stores. This leaves small local producers without an easy and reliable way to sell their products.

Wildsight aims to develop change through the development of a low-barrier model of food access that supports local farmers and sustainable producers to get their product to market, building on the work already done through Mountain Market over the last 19 years. We aim to cultivate a thriving, knowledgeable, and resilient local food culture by reducing the length of the supply chain. 

Our core goal is to increase year-round access to reliable local and more sustainable alternatives to imported industrially grown food through the support of local farmers and producers. This builds on the work of the Mountain Market and grows on the summer-only offering to year-round access. 

Local aims to:

  • Bring local people and local and more sustainable products together
  • Provide access to local food via a physical and online retail store
  • Connect Elk Valley residents and visitors with year-round access to local food
  • Promote and foster a local food culture within the Elk Valley
  • Provide a low-barrier entry for local producers

Local is a social enterprise of Wildsight Elk Valley Branch. Wildsight Elk Valley is a not-for-profit based in  Fernie, BC that aims to protect plant and animal biodiversity and create sustainable communities in the Southern Rockies region of British Columbia.

Our aim is to cultivate a thriving, knowledgeable, and resilient local food culture in the Elk Valley through education, advocacy, and community engagement.

Local provides a framework for farmers and local food producers to sell their products and customers to access local food. Local farmers and food producers will sell products online and in-store, delivering products regularly to fulfill orders. Local will offer:

  • Storefront – Retail location in downtown Fernie selling local food
  • Online Market – Website and online payment system
  • Distribution Hub – Fulfillment of online local food orders for customer and restaurants


Where is Local?

  • Our retail location is at 632 2nd Ave 
  • Join the Fresh Picks Club to support Local and gain special access


How can I get the latest Local updates?


2020 Local Start-Up – Dawn Deydey, Graham Preston, Robyn Peel, Casey Brennan
2021 Local 1st Anniversary – Dawn Deydey, Casey Brennan, Graham Preston, Sarah Jane McDonald, Jennifer Lennon, Mary Cosman, Robyn Peel


Learn more about Local


In partnership with…


Elk Valley News

Position: Retail Coordinators – Local Store Deadline to apply: January 22nd, 2024 Compensation: $18-21/hour  Scope: Part-time. Flexible. 8-20 hours/week Number…Read More 
Position: Branch Administrator - Wildsight Elk Valley Branch Deadline to apply: December 5th, 2023 Compensation: $20-22/hour  Scope: Part-time – 8 hours/week Target…Read More 
Position: Lead Grower – Evergreens Farm Deadline to apply: November 4th, 2023 Compensation: $20-25/hour Scope: Part-time – 20+ hours/week Target Start…Read More 
Read more news

Upcoming Elk Valley events

Reconnecting the Rockies: Bridging nature and roads on Highway 3, brought to you by Wildsight Elk Valley and Y2Y

Thursday, March 14, 2024

Explore the fascinating world of wildlife crossings and their impact on road safety and nature.

View all events

Join The Team

Want to protect wildlife, clean water and wild spaces? Volunteer with us! Wildsight volunteers are a very special group of people who give generously of their time to stuff envelopes, attend rallies, help run events, put up posters, keep tabs on forestry practices in their communities and participate in citizen science initiatives.


Branch Information


632 2nd Ave
PO Box 537,
Fernie, BC V0B 1M0
Phone: 250.423.3322