Power of Produce (PoP) Club



The Power of Produce (PoP) Program provides a fun opportunity for children to engage in the local food system through conversations directly with farmers, educational games, and exposure to new fruits and vegetables. 

The PoP Club is a free new program for Fernie youth, ages 4-16, that offers participants a $3 wooden token to purchase produce at the Mountain Market. The program aims to increase the amount of fresh, locally grown fruit or vegetables consumed by Elk Valley youth and to build connections with our local farmers. Based on a program established by the Oregon City Farmers Market, the Power of Produce initiative seeks to develop the next generation of healthy eaters.

To participate, you must register to be part of the club. Once registered, PoP Club members can receive their token at the Wildsight Elk Valley booth at the Fernie Mountain Market. 

In 2018, Wildsight Elk Valley piloted this program and offering 60 PoP Club memberships at 2 Mountain Market events.  In 2019, the program offered 40 memberships throughout the month of August. In 2020, we hope to offer this program throughout the 9 weeks of the Mountain Market.


How To Participate In the PoP Club:

  1. Check your schedule – are you going to come to the Rotary Park Moutain Market each Sunday in 2020?

  2. Complete your PoP Passport applicationRegister online via our online form to participate in the program, or come check for availability at the Wildsight Elk Valley booth. Please note that there are only 40 spots available and they are first come, first serve!

  3. Come weekly – Come to the Mountain Market in Rotary Park to collect your $3 wooden token at the Wildsight Elk Valley booth each week. Redeem your wooden token for fresh fruits and veggies at any Mountain Market vendor with the PoP Club sign on their booth.


A big thank you goes out to the 2019 PoP sponsors – Fernie Summit Fund and Island Lake Lodge.

We are currently seeking partners for the 2020 PoP program. Please contact elkvalley@wildsight.ca to explore how you can support the PoP Club in Fernie or other Elk Valley communities.






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Branch Information


632 2nd Ave
PO Box 537,
Fernie, BC V0B 1M0
Phone: 250.423.3322