Power of Produce (PoP) Club

The Power of Produce (PoP) Program provides a fun opportunity for children to engage in the local food system through conversations directly with farmers, educational games, and exposure to new fruits and vegetables. The PoP Club is a free new program for Fernie youth, ages 5-12, that offers participants a $3 wooden token to purchase produce at the Mountain Market. The program aims to increase the amount of fresh, locally grown fruit or vegetables consumed by Elk Valley youth and to build connections with our local farmers.

In 2018, Wildsight Elk Valley is piloting this program and offering 60 PoP Club memberships. Once registered, PoP Club members will receive their token at the Wildsight Elk Valley booth at the Fernie Mountain Market on Sunday September 2nd and 16th. Based on a program established by the Oregon City Farmers Market, the Power of Produce initiative seeks to develop the next generation of healthy eaters.

For PoP Club Participants:

  1. Check your schedule! – are you going to come to the Market on September 2 and September 16th between 10am and 2pm?
  2. Complete your PoP Passport application – Complete your form online (click the link below) or at the Wildsight Elk Valley booth at the Mountain Market. Please note that there are only 60 spots available and they are first come first serve!
  3. Come to Rotary Park on September 2 or the Fernie Fall Fair on September 16 to collect your $3 wooden token at the Wildsight Elk Valley booth. Redeem your wooden token for fresh fruits and veggies at any Mountain Market vendor with the PoP Club sign on their booth.

Join in the PoP fun by registering your a child here! 


A big thank you goes out to the 2018 PoP sponsors!

We are currently seeking partners for the 2019 PoP program. Please contact elkvalley@wildsight.ca to explore how you can support the PoP Club in Fernie or other Elk Valley communities.






Upcoming events related to Elk Valley

Fernie Fall Fair

Event Date:  Sunday, September 22, 2019

  Wildsight Elk Valley is once again hosting the Fernie Fall Fair and we're celebrating with a…

View All Events

Latest news related to Elk Valley

Young Stewards in Action

Last week, Julie Howard’s class from Fernie Secondary helped turn an old gravel pit in the Hosmer…

2018 Go Wild! Youth Wilderness Trips

Already ready to apply? Adventure deep into the wilderness this summer with hiking guides Dave Quinn, Kelly Comishin…

Our 2017 Annual Report

Our Annual Report is hot off the press. Take a look and read about what we accomplished together…

Love her, but keep her wild

"Love her, but keep her wild." ~Atticus To the dreamers, the doers, the ones fighting to protect the…

Real science and community planning: Lizard Creek subdivision

We have one last chance to stop the Lizard Creek subdivision near Fernie and protect grizzlies! Send a…

Read More News

Branch Information


891 2nd Ave (Mainfloor)
PO Box 537,
Fernie, BC V0B 1M0
Phone: 250.423.3322
Email: elkvalley@wildsight.ca

Join The Team

Want to protect wildlife, clean water and wild spaces? Volunteer with us! Wildsight volunteers are a very special group of people who give generously of their time to stuff envelopes, attend rallies, help run events, put up posters, keep tabs on forestry practices in their communities and participate in citizen science initiatives.