Thank you for participating in the 2023 edition!
The Power of Produce (PoP) Program provides a fun opportunity for children to engage in the local food system through conversations directly with farmers, educational games, and exposure to new fruits and vegetables.
The PoP Club is a free program for Fernie youth, ages 5-16, that offers participants a $3 wooden token to purchase produce at the Mountain Market. The program aims to increase the amount of fresh, locally grown fruit or vegetables consumed by Elk Valley kids and to build connections with our local farmers. Based on a program established by the Oregon City Farmers Market, the Power of Produce initiative seeks to develop the next generation of healthy eaters.
To participate, you must register to be part of the club. Once registered, PoP Club members can receive their token at the Wildsight Elk Valley booth at the Fernie Mountain Market.
In 2018, Wildsight Elk Valley piloted this program and offered 60 PoP Club memberships at two Mountain Market events. In 2019, the program offered 40 memberships throughout the month of August. The program was not offered during the pandemic. In 2023, we are back thanks to the support of the Community Foundation of the Kootenay Rockies and the Columbia Bassin Trust! This program will be running at the Mountain Market every Sunday in July-August-September.
How To Participate :
Check your schedule – are you going to come to the Rotary Park Moutain Market on Sundays in 2023? The market is running from 10 AM – 2 PM from July-September
Complete your PoP Passport application – Register online via our online form to participate in the program, or come check for availability at the Wildsight Elk Valley booth. Please note that there are only 40 spots available and they are first come, first serve!
Where do I get my PoP Club token?
- Pick up your wooden PoP Club token weekly at the Wildsight Elk Valley booth at the Mountain Market in Rotary Park
- They will ask for your name, check the registration list, and give you a token
What can the token be used for?
- PoP Club tokens can be used to purchase fresh fruits, vegetables, or food producing plants
- ONLY produce vendors can accept PoP Club tokens
- Non-produce vendors can NOT accept PoP tokens under any circumstance
- Look for the PoP sign at participating vendors booths
What if what I want to buy costs more or less than $3?
- NO change will be given for PoP Club tokens
- Many farmers offer items for $3 or will create a smaller bag valued at $3
What can be purchased with PoP Club Tokens?
- All fresh vegetables, fruit & herbs
- Seeds for edible plants or whole plants that produce edible produce (eg. tomato)
What can NOT be purchased with PoP Club Tokens?
- If it isn’t a fruit or vegetable you can’t use the token for it.
- No meat, poultry, fish, eggs, bread, baked goods, jam, honey, pickles, or prepared foods. No flowers, shrubs, decorative plants, non-edible plants.
Click here to register
Please contact elkvalley@wildsight.ca for any questions and get to explore how you can support the PoP Club in Fernie or other Elk Valley communities.
