Power of Produce (PoP) Club

The Power of Produce (PoP) Program provides a fun opportunity for children to engage in the local food system through conversations directly with farmers, educational games, and exposure to new fruits and vegetables. 

The PoP Club is a free new program for Fernie youth, ages 4-14, that offers participants a $3 wooden token to purchase produce at the Mountain Market. The program aims to increase the amount of fresh, locally grown fruit or vegetables consumed by Elk Valley youth and to build connections with our local farmers. Based on a program established by the Oregon City Farmers Market, the Power of Produce initiative seeks to develop the next generation of healthy eaters.

To participate, you must register to be part of the club. Once registered, PoP Club members can receive their token at the Wildsight Elk Valley booth at the Fernie Mountain Market. 

In 2018, Wildsight Elk Valley piloted this program and offering 60 PoP Club memberships at 2 Mountain Market events.  In 2019, the program will be offered 40 memberships throughout the month of August.


How To Participate In the PoP Club:

  1. Check your schedule – are you going to come to the Market weekly in the month of August?

  2. Complete your PoP Passport application – Come visit us at the Wildsight Elk Valley booth at the Mountain Market to register. Please note that there are only 40 spots available and they are first come, first serve!

  3. Come weekly – Come to the Mountain Market in Rotary Park to collect your $3 wooden token at the Wildsight Elk Valley booth each week. Redeem your wooden token for fresh fruits and veggies at any Mountain Market vendor with the PoP Club sign on their booth.


A big thank you goes out to the 2019 PoP sponsors – Fernie Summit Fund and Island Lake Lodge.


We are currently seeking partners for the 2020 PoP program. Please contact elkvalley@wildsight.ca to explore how you can support the PoP Club in Fernie or other Elk Valley communities.





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Branch Information


891 2nd Ave (Mainfloor)
PO Box 537,
Fernie, BC V0B 1M0
Phone: 250.423.3322
Email: elkvalley@wildsight.ca

Join The Team

Want to protect wildlife, clean water and wild spaces? Volunteer with us! Wildsight volunteers are a very special group of people who give generously of their time to stuff envelopes, attend rallies, help run events, put up posters, keep tabs on forestry practices in their communities and participate in citizen science initiatives.