Think Locally, Act Globally: Patagonia and Jumbo Wild

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In late 2014, our long-running Jumbo Wild campaign was selected as Patagonia’s environmental spotlight for the coming year. We had no idea that our small, local campaign was under consideration. As the phone call check-ins got more frequent, and as more of the Patagonia team joined the calls, it quickly became clear we were about to become part of something much bigger.

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